Supported the launch of a national public awareness campaign with hub and activation toolkit. Built a fully custom campaign microsite within the organization’s Drupal 10 platform, enabling interactive storytelling, downloadable advocacy tools, and scalable participation from counties nationwide.
Launch a national campaign hub under a tight timeline ahead of a major conference debut
Create a distinct campaign experience while operating inside the existing enterprise Drupal infrastructure
Provide association members with ready-to-use participation tools (social media, media outreach, messaging)
Support interactive storytelling with page infrastructure supporting charts, graphics, and video tied to issue areas
Design a framework that allows long-term and ongoing expansion with ready-to-expand capacity for new videos, graphics, and association member participation examples
Leverage organization’s existing platform and traffic rather than launching a disconnected campaign site
Custom campaign navigation and visual identity within the organization’s enterprise website
Interactive and data-driven issue sections featuring charts, graphics, and short-form video storytelling
Downloadable participation toolkit including social media graphics, messaging guides, and media outreach materials
Campaign hub designed to incorporate new videos, graphics, and participation examples from association members
Fully responsive design optimized for mobile engagement
Built within the organization’s Drupal 10 CMS environment
Custom front-end layer with campaign-specific navigation, typography, and styling
Integrated with existing Drupal taxonomy structure and site architecture
Designed to leverage organization’s existing traffic, SEO footprint, and content ecosystem
Mobile-responsive layout with modular sections allowing ongoing content expansion