Launch and operate a recurring advocacy video series distributed across web, email, and social channels. The program delivers short-form policy updates every two weeks through a repeatable production workflow supported by a custom-built in-house studio, integrated distribution across member communications channels, and coordinated editorial planning.
Create a regular video format delivering concise updates on federal policy developments affecting local governments
Expand the organization’s use of video as a core communications channel
Integrate video into existing email, web, and social distribution systems
Establish a repeatable production workflow enabling consistent bi-weekly publication
Bi-weekly video production with episodes ranging from 1.5–5 minutes
Companion member email distribution promoting each episode to the full membership audience
Weekly web publication on the advocacy hub, integrating video into policy coverage
Social media distribution across multiple platforms to expand reach and engagement
Development of a custom-built in-house video studio, including equipment selection, technical configuration, and production workflows
Oversight of production budgets, gear procurement, and technical specifications
Editorial scripting and episode planning coordinated with policy and communications teams
End-to-end production including filming, editing, and publishing
Studio production environment with professional lighting, cameras, and audio capture
Video editing and post-production workflow supporting rapid turnaround publishing
Distribution across web CMS, email marketing platforms, and social channels, coordinating with the organization’s advocacy team on timing and priorities