Support the development a months-long anniversary campaign with a campaign site embedded within a large enterprise website, combining digital storytelling, archival video production, and live event activation. The campaign connected long-form articles developed by the organization, original video, and interactive conference displays into a single coordinated experience.
Create a campaign experience inside an existing enterprise website, rather than launching a separate microsite
Combine editorial storytelling, archival materials, and multimedia content to highlight organizational history
Extend the campaign beyond the web through in-person conference activation and live participation
Connect digital content, member contributions, and event engagement into a single campaign narrative
Dedicated campaign hub integrating a variety media types
Original video production using archival footage spanning more than five decades of content
Campaign pages designed to support ongoing content releases throughout a months-long celebration
Built directly within the organization’s enterprise CMS platform
Custom campaign pages integrated into the main site architecture and navigation system
Large-scale interactive conference display (10×20 ft.) featuring live member quotes, photos, video loops, and calls to action directing visitors back to the campaign hub and an on-site video booth